The year 2017 saw Burberry solidify its position as a purveyor of luxury not just in ready-to-wear and accessories, but also in eyewear. Their optical and sunglass offerings that year represented a sophisticated blend of classic British heritage and contemporary design, reflecting the brand's evolving aesthetic under then-creative director Christopher Bailey. While precise sales figures for individual products from 2017 are unavailable publicly, a price point of $216.30 serves as a useful benchmark to contextualize the range of offerings available in Burberry's optical sun shop that year. This price would have placed a shopper within the mid-range to higher-end segment of Burberry's eyewear collection. This article will delve into the various aspects of the Burberry Optical Sun Shop in 2017, exploring the design aesthetics, materials, price points, and the overall market positioning of the brand's eyewear at that time.
Design Aesthetics and Trends of 2017 Burberry Eyewear:
Burberry's eyewear in 2017 showcased a diverse range of styles, catering to a broad spectrum of tastes. The collection likely featured a mix of classic and modern designs, echoing the brand's overall fashion direction. We can infer several key design elements based on Burberry's broader aesthetic during that period:
* Classic British Heritage: Expect to see designs that incorporated elements of timeless British style. This could include refined shapes like wayfarers, aviators, and round frames, often executed in sophisticated color palettes and materials. Think tortoiseshell patterns, subtle metallic accents, and understated elegance. The classic Burberry check pattern might have been subtly integrated into some designs, perhaps on the temple arms or within the frame construction.
* Modern Minimalism: Alongside the classic styles, Burberry likely also offered more contemporary designs characterized by clean lines, minimalist shapes, and a focus on functionality. These pieces might have featured thinner frames, lighter materials, and a more understated aesthetic, appealing to a younger, more fashion-forward clientele.
* Color Palettes: The color palettes would have likely ranged from classic neutrals like black, brown, and tortoiseshell to more adventurous shades, potentially reflecting seasonal trends. We might see muted pastels, rich jewel tones, or bold, contemporary colors depending on the specific collection within the 2017 lineup.
* Materials: High-quality materials would have been a cornerstone of the Burberry eyewear collection. Expect to find acetate frames, known for their durability and ability to hold intricate designs, as well as metal frames, offering a lighter and more refined feel. Some pieces might have featured a combination of materials for a unique and luxurious look. The use of high-quality lenses, offering UV protection and superior clarity, would have been a given.
Price Point and Market Positioning:
The $216.30 price point suggests that this represents a mid-range to higher-end offering within the Burberry eyewear collection. This price would have placed the sunglasses or optical frames in a competitive market segment dominated by established luxury brands and high-end designer labels. Burberry's brand recognition and reputation for quality would have justified this price point, positioning the eyewear as a desirable accessory for those seeking a blend of style, quality, and brand prestige.
However, Burberry's 2017 eyewear collection likely also included pieces at both lower and higher price points. More basic styles or those made with less expensive materials might have been priced lower, while limited-edition pieces, collaborations, or those featuring exceptionally rare materials or craftsmanship would have commanded significantly higher prices.
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